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Forwell Precision Machinery - Stronger branding for the global marketplace
[ 2008.01.24 Commercial Times ]
[ Reported by Chen Ren-Yi / Changhua ]
Forwell, Taiwan's foremost name in Quick Mold Change Systems, has reached yet another milestone this year entering its third decade in business. In recent years Forwell has designed and introduced the dragon motif as its distinctive corporate symbol. The dragon has been chosen to represent advanced quality and innovative designs with international standards, demonstrate the strength and prosperity of the Forwell brand and emphasize the company's market position.
As Forwell's president, Mr Hsiao Wen-lung states, orders are of small batches with a higher diversity of products these days. Trends are for producers to be able to deliver on short notice with high capacity. It is now prerequisite for machinery must be fully utilized. As a result, demand for production automation has increased year after year. Furthermore, profits are presently lower than before so it is imperative to automate equipment and improve the production process. Competition within the marketplace is intense and delivery dates must be met. Only by having use of automation equipment and better machine utilization can a company improve stamping stability, product quality, and strengthen market superiority. With automation a company can obtain a reasonable profit and meet appeals for product upgrades. Quick Mold Change Systems play the key role in this automation.
Mr Hsiao Wen-lung indicates that soon this year, under Forwell's business strategy of effective corporate collaboration coordinated with the completion and opening of the company's new Global Planning and Management Center, production, R&D, service, and global layout will result in strong economic benefits. He also pointed out that brand and product quality must be consistent with one another in order to achieve the expected results. Superior service will support the brand, product quality and guarantees. For product sales information to be more open and transparent, shorten the distance and time necessary for transactions, Forwell is establishing an exclusive internet sales system to make its services even faster, smoother and more efficient.
Website: http://www.forwell.com/
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