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Forwell Enjoys Splendid Sales with its "Dragon" Sales Strategy.
FORWELL Enjoys Splendid Sales with its "Dragon" Sales Strategy. [ 2005.04.08 Economic Daily ]
[ Reported by Chen Dai / Chunghua ]
With the dedication of President Wen-Long Hsiao, FORWELL PRECISION MACHINERY CO., LTD has built a name for itself in the industry which merits the adoption of the "Dragon" as its mascot. FORWELL specializes in PCB fine piercing systems, auto-clamp systems, and quick-change mold and die change systems for punch presses, injection molding macWhines and die casting machines. Overall profitability is surpassed by none in Taiwan. All FORWELL products are CE and ISO 9002 certified. As far as Taiwanese industrialists are concerned FORWELL is appropriately deemed "Dragon Head", or leader of the industry.
President Hsiao indicates that his company heads the FORWELL TECHNLOGY GROUP, comprised of the following five affiliates: FORWELL PRECISION MACHINERY CO., LTD, FORWELL PRECISION MACHINERY (Ning Bo) CO., LTD, FORWELL CO., LTD., the Shen Zhen office, and the Shang Hai office. In general, the group functions by sharing mutual resources to maximize recognition throughout the industry. The aim is to expand a sales network in which the brand name FORWELL is automatically associated with product value and outstanding after sales service. It is an enthusiastic enterprise and its undertakings thus far are yielding excellent results.
This year as FORWELL embraces its mascot the dragon, it's launching a series of advertisements. The dragon exudes ideals of honor, luck, elegance, presence, stability, and authority. As these characteristics permeate the ads, FORWELL is strengthening its dominance in the industry. The overall message is that this is a brand to rely on for the best quality and value.
The new marketing plan entitled "Marketing the Dragon" encompasses four main strategies. The first is called "Head of the Dragon," designed to optimize the company's support of each factory using its equipment. Second there is "Staff of the Dragon," which encourages factories to realize their own individual authority in their specific domains. Third, "Throne of the Dragon," is intended to establish the mentality among factories that they are equipped, protected, and unconquerable. The fourth strategy is called "Seal of the Dragon," finalizing the fact that FORWELL equipment empowers factories to dictate market flow, rather that formally flowing with market trends.
Continuing, President Hsiao expressed that plans for incremental building of new factories in Ning Bo are in the works. Factors determining such measures will include factory output and the determination of potential owners to expand the market. Seeing that Mainland China has already become FORWELL's main base of manufacturing and that the company's products are exactly what industry on the whole over there needs, potential at this point is immense.
At the moment, all of FORWELL's products have Mainland Patent authentication. Quality standards second to none make FORWELL products stand high above the rest. Also, the company is taking a more pro-active approach with its after sales services. Rather that waiting for problems to happen and dispatching technicians in response, technicians are sent to make their maintenance rounds on a regular basis, ensuring that factories never have to shut down production due to unexpected problems. FORWELL is gradually setting up branch offices and agencies in every province in China, as well as distribution centers in strategic areas.
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