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Forwell's "Dragon" Proves the Winning Ticket.
FORWELL'S "Dragon" Proves the Winning Ticket [ 2005.03.15 Economic Daily ]
[ Reported by Chen Dai / Chunghua ]
President Hsiao indicates that his company heads the FORWELL TECHNLOGY GROUP, comprised of the following five affiliates: FORWELL PRECISION MACHINERY CO., LTD, FORWELL PRECISION MACHINERY (Ning Bo) CO., LTD, FORWELL CO., LTD., the Shen Zhen office, and the Shang Hai office. In general, the group functions by sharing mutual resources to maximize recognition throughout the industry. The aim is to expand a sales network in which the brand name FORWELL is automatically associated with product value and outstanding after sales service. It is an enthusiastic enterprise and its undertakings thus far are yielding excellent results.
This year as FORWELL embraces its mascot the dragon, it's launching a series of strategic advertisements. The dragon exudes ideals of honor, luck, elegance, presence, stability, and authority. As these characteristics permeate the ads, FORWELL is strengthening its dominance in the industry. The overall message is that this is a brand to rely on for the best quality and value.
This year's marketing plan entitled "Marketing the Dragon" encompasses four main strategies. The first is called "Head of the Dragon," designed to optimize the company's support of each factory using its equipment. Second there is "Staff of the Dragon," which encourages factories to realize their own individual authority in their specific domains. Third, "Throne of the Dragon," is intended to establish the mentality among factories that they are equipped, protected, and unconquerable. The fourth strategy is called "Seal of the Dragon," finalizing the fact that FORWELL equipment empowers factories to dictate market flow, rather that formally flowing with market trends.
The direction the industry is heading dictates the need for small, diverse batch production. Manufacturers need to pump out higher quality products more efficiently, and be prepared for the highest turnover rates the industry has ever called for. This means automation. Procuring the right automated equipment is the one and only way to survive, and this impending reality is right there on everyone's doorsteps.
Continuing, President Hsiao expressed that plans for incremental building of new factories in Ning Bo are in the works. Factors determining such measures will include factory output and the determination of potential owners to expand the market. Seeing that Mainland China has already become FORWELL's main base of manufacturing and that the company's products are exactly what industry on the whole over there needs, potential at this point is immense.
This year, FORWELL has already leapt past its initial projection of 100% growth. With the marketing of the company's "Dragon Strategy", president Hsiao sees a merging of the industry with the times, and new balance to a recently eraddic economy. With the Dragon as FORWELL's new embodiment, everyone involved with FORWELL PRECISION MACHINERY CO., LTD has been prospering. The support of the dragon staff, the authority of the dragon throne, and omnipotence of the dragon seal is empowering factories that manufacture or use FORWELL machinery to be leaders in their individual industries.
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